AI HU Contact

department of jet lag, minus the jet

FASHION
SHOOTS

Santorini on Monday. Tokyo by Tuesday. Your clothes, every time.

humans with taste+AI with manners

The anywhere issuecover

scroll, or grab a page and pull

and on film

From moodboard to campaign

Easy to render. Hard to get right. Here's how we get it right.

CAMPAIGN 01

Symmetry Issues

Pastel edit · fashion film
01 · the brief

Make a pastel range feel collectable, not cute.

02 · the insight

Pastels look cheap when they're casual. They look expensive when they're deliberate.

03 · the idea

A fashion film so symmetrical it should probably talk to someone about it.

04 · the moodboard
  • centre everything. everything.
  • olive, pistachio, cream. the ice cream is a prop AND a palette.
  • deadpan faces only.
  • props with right angles: swings, benches, baskets.
05 · the campaign
the machinePut the model two pixels off-centre once. It has been spoken to.
CAMPAIGN 02

Side Street

Multi-look edit · reel
01 · the brief

A multi-look edit that feels like friends, not a catalogue.

02 · the insight

Group shots look like ads. Friends walking somewhere look like a Saturday.

03 · the idea

Walk like you own the street and the street owes you rent.

04 · the moodboard
  • a gallery street: colour on the walls, calm on the clothes.
  • nobody walks in sync. real friends don't.
  • sunglasses on, opinions loud.
  • one print per frame, maximum.
05 · the campaign
the machineMade them walk in perfect sync. Real friends never do that.

A shankh doesn't
blow itself.

Neither does a brand. Tell us what you're launching and we'll make enough noise that your competitors ask who did it.

Your collection drops in two weeks and the photographer is "in Bali, back soon". We are not in Bali.

next departmentProduct design
START A PROJECT